Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Adamantios Diamantopoulos; Maja Arslanagic-Kalajdzic; Vasileios Davvetas

Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Adamantios Diamantopoulos
, Maja Arslanagic-Kalajdzic
, Vasileios Davvetas

Department of Accounting, Innovation and Strategy

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2016
Event	Annual Meeting of the Academy of International Business (AIB 2016) - New Orlenas, New Orleans, United States Duration: 27 Jun 2016 → 30 Jun 2016 https://aib.msu.edu/events/2016/Program.asp

Conference

Conference	Annual Meeting of the Academy of International Business (AIB 2016)
Abbreviated title	AIB 2016
Country/Territory	United States
City	New Orleans
Period	27/06/16 → 30/06/16
Internet address	https://aib.msu.edu/events/2016/Program.asp

Austrian Fields of Science 2012

502052 Business administration

Keywords

IB
BWL

Cite this

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title = "Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses",

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author = "Adamantios Diamantopoulos and Maja Arslanagic-Kalajdzic and Vasileios Davvetas",

year = "2016",

language = "English",

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Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. / Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; Davvetas, Vasileios.
2016. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.

Publications: Contribution to conference › Paper › Peer Reviewed

TY - CONF

T1 - Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

AU - Diamantopoulos, Adamantios

AU - Arslanagic-Kalajdzic, Maja

AU - Davvetas, Vasileios

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://documents.aib.msu.edu/events/2016/AIB2016_Program.pdf

M3 - Paper

T2 - Annual Meeting of the Academy of International Business (AIB 2016)

Y2 - 27 June 2016 through 30 June 2016

ER -

Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this