Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase

Georgios Halkias; Milena Micevski; Marc Herz

Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase

Georgios Halkias, Milena Micevski, Marc Herz

Department of Accounting, Innovation and Strategy

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 8th European Marketing Academy Regional Conference
Place of Publication	Timisoara
Publication status	Published - 2017
Event	8th European Marketing Academy Regional Conference: Bridging the Marketing/Theory practice Gap and the Competitiveness of New Europe - Timisoara, Timisoara, Romania Duration: 20 Sep 2017 → 22 Sep 2017 http://www.emac2017regional.org

Conference

Conference	8th European Marketing Academy Regional Conference
Abbreviated title	EMAC Regional
Country/Territory	Romania
City	Timisoara
Period	20/09/17 → 22/09/17
Internet address	http://www.emac2017regional.org

Austrian Fields of Science 2012

502052 Business administration
502020 Market research

Keywords

HBE
BWL

Cite this

@inproceedings{79efb841b5cb49acbd4c9fa86d82090b,

title = "Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase",

keywords = "HBE, BWL",

author = "Georgios Halkias and Milena Micevski and Marc Herz",

note = "(September 20-22, 2017, Timisoara, Romania); 8th European Marketing Academy Regional Conference : Bridging the Marketing/Theory practice Gap and the Competitiveness of New Europe, EMAC Regional ; Conference date: 20-09-2017 Through 22-09-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 8th European Marketing Academy Regional Conference",

url = "http://www.emac2017regional.org",

}

TY - GEN

T1 - Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase

AU - Halkias, Georgios

AU - Micevski, Milena

AU - Herz, Marc

N1 - (September 20-22, 2017, Timisoara, Romania)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - http://www.emac2017regional.org/UserFiles/08th%20EMAC%20Regional%20Conference%20Programme%20(Final).pdf

UR - http://www.emac2017regional.org/r/default.asp?iId=HMIMHL

M3 - Contribution to proceedings

BT - Proceedings of the 8th European Marketing Academy Regional Conference

CY - Timisoara

T2 - 8th European Marketing Academy Regional Conference

Y2 - 20 September 2017 through 22 September 2017

ER -

Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this