Mainstreaming and transnationalization of anti-gender ideas through social media: the case of CitizenGO

Social media platforms can be effective tools for mainstreaming and transnationalization of radical positions. Anti-gender ideas have particularly gained traction transnationally in recent years. Despite extensive research on the anti-gender movement, the specific role of social media remains underexplored. How do anti-gender organizations use social media to strategically mainstream and transnationalize their agenda? This study addresses this overarching question by focusing on CitizenGO, a digital advocacy organization that holds a key position within the anti-gender transnational advocacy network. We examine its multilingual social media network and activities over a decade (2013–2022) using computational and digital methods. The findings indicate that CitizenGO uses a sophisticated network of social media accounts to coordinate and amplify anti-gender messages across different languages and regions. The study suggests that CitizenGO’s strategic use of social media is aimed at mainstreaming and globalizing anti-gender agendas, contributing new insights into the mechanisms of digital advocacy and the transnational expansion of anti-gender networks.