Measuring selective reading behavior – An eye-tracking approach.

Franziska Marquart; Jörg Matthes

Measuring selective reading behavior – An eye-tracking approach.

Franziska Marquart
, Jörg Matthes

Department of Communication

Publications: Contribution to book › Chapter › Peer Reviewed

Original language	English
Title of host publication	Measuring Media Use and Exposure
Subtitle of host publication	Recent Developments and Challenges
Editors	Christina Peter, Teresa Naab, Rinaldo Kühne
Place of Publication	Köln
Publisher	Herbert von Halem
Pages	221-243
Number of pages	23
ISBN (Electronic)	9783869622880
ISBN (Print)	978-3-86962-287-3
Publication status	Published - 2019

Publication series

Series	Methoden und Forschungslogik der Kommunikationswissenschaft
Volume	14

Austrian Fields of Science 2012

508007 Communication science
508014 Journalism

Cite this

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title = "Measuring selective reading behavior {\textendash} An eye-tracking approach.",

author = "Franziska Marquart and J{\"o}rg Matthes",

year = "2019",

language = "English",

isbn = "978-3-86962-287-3",

series = "Methoden und Forschungslogik der Kommunikationswissenschaft",

publisher = "Herbert von Halem",

pages = "221--243",

editor = "Christina Peter and Teresa Naab and Rinaldo K{\"u}hne",

booktitle = "Measuring Media Use and Exposure",

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Measuring selective reading behavior – An eye-tracking approach. / Marquart, Franziska; Matthes, Jörg.
Measuring Media Use and Exposure : Recent Developments and Challenges . ed. / Christina Peter; Teresa Naab; Rinaldo Kühne. Köln: Herbert von Halem, 2019. p. 221-243 (Methoden und Forschungslogik der Kommunikationswissenschaft, Vol. 14).

Publications: Contribution to book › Chapter › Peer Reviewed

TY - CHAP

T1 - Measuring selective reading behavior – An eye-tracking approach.

AU - Marquart, Franziska

AU - Matthes, Jörg

PY - 2019

Y1 - 2019

M3 - Chapter

SN - 978-3-86962-287-3

T3 - Methoden und Forschungslogik der Kommunikationswissenschaft

SP - 221

EP - 243

BT - Measuring Media Use and Exposure

A2 - Peter, Christina

A2 - Naab, Teresa

A2 - Kühne, Rinaldo

PB - Herbert von Halem

CY - Köln

ER -