Mechanisms and consequences of anthropomorphizing autonomous products: The role of schema congruity and prior experience

Moritz Jörling, Robert Böhm, Stefanie Paluch

Publications: Contribution to journalArticlePeer Reviewed

Original languageEnglish
Pages (from-to)485-510
Number of pages26
JournalSchmalenbach Journal of Business Research
Volume72
Issue number4
DOIs
Publication statusPublished - 2020
Externally publishedYes

Austrian Fields of Science 2012

  • 501021 Social psychology

Keywords

  • Product autonomy
  • Anthropomorphism
  • Schema congruity
  • User experience
  • Product Liking
  • INCREASES TRUST
  • ANTECEDENTS
  • ROBOTS
  • APPEARANCE
  • LIKING
  • BRANDS
  • THREAT
  • MODEL
  • SELF
  • MIND

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