Member Participation in Commerce-Based Online Communities

Sabine Benoit, Jens Hogreve, Christina Sichtmann, Nicole Bilstein

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)
Subtitle of host publication	What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Publication status	Published - 2016
Event	2016 Winter Marketing Educator's Conference - Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016 https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

Conference	2016 Winter Marketing Educator's Conference
Abbreviated title	AMA 2016
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16
Internet address	https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

Austrian Fields of Science 2012

@inproceedings{3978828619a74d138eee80d3b4aeda44,

title = "Member Participation in Commerce-Based Online Communities",

keywords = "IB, BWL",

author = "Sabine Benoit and Jens Hogreve and Christina Sichtmann and Nicole Bilstein",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)",

note = "2016 Winter Marketing Educator's Conference, AMA 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

url = "https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home",

}

Member Participation in Commerce-Based Online Communities. / Benoit, Sabine; Hogreve, Jens; Sichtmann, Christina et al.
Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 2016.

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

TY - GEN

T1 - Member Participation in Commerce-Based Online Communities

AU - Benoit, Sabine

AU - Hogreve, Jens

AU - Sichtmann, Christina

AU - Bilstein, Nicole

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - https://www.ama.org/events-training/Conferences/Documents/Winter%20Academic%20Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)

T2 - 2016 Winter Marketing Educator's Conference

Y2 - 26 February 2016 through 28 February 2016

ER -