MemeGraphs: Linking Memes to Knowledge Graphs

Vasiliki Kougia, Simon Fetzel, Thomas Kirchmair, Erion Çano, Sina Moayed Baharlou, Sahand Sharifzadeh, Benjamin Roth

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Abstract

Memes are a popular form of communicating trends and ideas in social media and on the internet in general, combining the modalities of images and text. They can express humor and sarcasm but can also have offensive content. Analyzing and classifying memes automatically is challenging since their interpretation relies on the understanding of visual elements, language, and background knowledge. Thus, it is important to meaningfully represent these sources and the interaction between them in order to classify a meme as a whole. In this work, we propose to use scene graphs, that express images in terms of objects and their visual relations, and knowledge graphs as structured representations for meme classification with a Transformer-based architecture. We compare our approach with ImgBERT, a multimodal model that uses only learned (instead of structured) representations of the meme, and observe consistent improvements. We further provide a dataset with human graph annotations that we compare to automatically generated graphs and entity linking. Analysis shows that automatic methods link more entities than human annotators and that automatically generated graphs are better suited for hatefulness classification in memes.

Original languageEnglish
Title of host publicationDocument Analysis and Recognition – ICDAR 2023
Subtitle of host publication17th International Conference, Proceedings
EditorsGernot A. Fink, Rajiv Jain, Koichi Kise, Richard Zanibbi
Place of PublicationCham
PublisherSpringer Science and Business Media Deutschland GmbH
Pages534-551
Number of pages18
ISBN (Print)9783031416750
DOIs
Publication statusPublished - 2023
Event17th International Conference on Document Analysis and Recognition, ICDAR 2023 - San José, United States
Duration: 21 Aug 202326 Aug 2023

Publication series

SeriesLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume14187 LNCS
ISSN0302-9743

Conference

Conference17th International Conference on Document Analysis and Recognition, ICDAR 2023
Country/TerritoryUnited States
CitySan José
Period21/08/2326/08/23

Austrian Fields of Science 2012

  • 102001 Artificial intelligence
  • 102035 Data science
  • 102003 Image processing

Keywords

  • hate speech
  • internet memes
  • knowledge graphs
  • multimodal representations

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