| Original language | German |
|---|---|
| Pages (from-to) | 31-57 |
| Number of pages | 27 |
| Journal | Zeitschrift für Betriebswirtschaft |
| Volume | 80 |
| Issue number | 5 |
| Publication status | Published - 2010 |
Austrian Fields of Science 2012
- 502019 Marketing
Keywords
- MIB
- HBE
Katharina Auer-Srnka, Michele Griessmair
Publications: Contribution to journal › Article › Peer Reviewed
| Original language | German |
|---|---|
| Pages (from-to) | 31-57 |
| Number of pages | 27 |
| Journal | Zeitschrift für Betriebswirtschaft |
| Volume | 80 |
| Issue number | 5 |
| Publication status | Published - 2010 |