Mobile Payment – Classic Approaches to Promote Consumer Adoption

Philip Reiting; Andreas Mladenow; Christine Strauss; Gabriele Kotsis

doi:10.1145/3428690.3429182

Mobile Payment – Classic Approaches to Promote Consumer Adoption

Philip Reiting
, Andreas Mladenow
, Christine Strauss
, Gabriele Kotsis

Department of Marketing and International Business

Publications: Contribution to conference › Paper › Peer Reviewed

Abstract

The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

Original language	English
Pages	84-93
Number of pages	10
DOIs	https://doi.org/10.1145/3428690.3429182
Publication status	Published - 2020
Event	18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020 - Chiang Mai, Thailand Duration: 30 Nov 2020 → 2 Dec 2020 http://www.iiwas.org/conferences/momm2020/

Conference

Conference	18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020
Abbreviated title	MoMM'20
Country/Territory	Thailand
City	Chiang Mai
Period	30/11/20 → 2/12/20
Internet address	http://www.iiwas.org/conferences/momm2020/

Austrian Fields of Science 2012

502052 Business administration
502050 Business informatics

Keywords

CUSTOMER SATISFACTION
IMPACT
INFORMATION-TECHNOLOGY
INTENTION
MODEL
Mobile payment
PERSONAL INNOVATIVENESS
RISK
SERVICES
SYSTEMS
TAM
USER ACCEPTANCE
consumer adoption
mobile transactions
technology acceptance model
technology adoption
mobile payment

Access to Document

10.1145/3428690.3429182

Cite this

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title = "Mobile Payment – Classic Approaches to Promote Consumer Adoption",

abstract = "The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.",

keywords = "CUSTOMER SATISFACTION, IMPACT, INFORMATION-TECHNOLOGY, INTENTION, MODEL, Mobile payment, PERSONAL INNOVATIVENESS, RISK, SERVICES, SYSTEMS, TAM, USER ACCEPTANCE, consumer adoption, mobile transactions, technology acceptance model, technology adoption, mobile payment",

author = "Philip Reiting and Andreas Mladenow and Christine Strauss and Gabriele Kotsis",

note = "Publisher Copyright: {\textcopyright} 2020 ACM.; 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, MoMM'20 ; Conference date: 30-11-2020 Through 02-12-2020",

year = "2020",

doi = "10.1145/3428690.3429182",

language = "English",

pages = "84--93",

url = "http://www.iiwas.org/conferences/momm2020/",

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T1 - Mobile Payment – Classic Approaches to Promote Consumer Adoption

AU - Reiting, Philip

AU - Mladenow, Andreas

AU - Strauss, Christine

AU - Kotsis, Gabriele

PY - 2020

Y1 - 2020

N2 - The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

AB - The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

KW - CUSTOMER SATISFACTION

KW - IMPACT

KW - INFORMATION-TECHNOLOGY

KW - INTENTION

KW - MODEL

KW - Mobile payment

KW - PERSONAL INNOVATIVENESS

KW - RISK

KW - SERVICES

KW - SYSTEMS

KW - TAM

KW - USER ACCEPTANCE

KW - consumer adoption

KW - mobile transactions

KW - technology acceptance model

KW - technology adoption

KW - mobile payment

UR - https://www.scopus.com/pages/publications/85100504823

U2 - 10.1145/3428690.3429182

DO - 10.1145/3428690.3429182

M3 - Paper

SP - 84

EP - 93

T2 - 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020

Y2 - 30 November 2020 through 2 December 2020

ER -

Mobile Payment – Classic Approaches to Promote Consumer Adoption

Abstract

Conference

Austrian Fields of Science 2012

Keywords

Access to Document

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