Modelling Concepts of Non-purchase Behaviour for Low-Involvement Goods

Publications: Contribution to book › Contribution to proceedings

Original language	English
Title of host publication	Cheng Kong GSB Marketing Research Forum
Publisher	Unknown publisher
Number of pages	1
Publication status	Published - 2009

Austrian Fields of Science 2012

@inproceedings{44ac171cf7884ef2a3b5e2a24c501463,

title = "Modelling Concepts of Non-purchase Behaviour for Low-Involvement Goods",

author = "Udo Wagner and Heribert Reisinger and Matthias Schuster",

note = "Host publication data : Proceedings of Cheung Kong GSB Marketing Research Forum at Beijing, 2009",

year = "2009",

language = "English",

booktitle = "Cheng Kong GSB Marketing Research Forum",

publisher = "Unknown publisher",

}

TY - GEN

T1 - Modelling Concepts of Non-purchase Behaviour for Low-Involvement Goods

AU - Wagner, Udo

AU - Reisinger, Heribert

AU - Schuster, Matthias

N1 - Host publication data : Proceedings of Cheung Kong GSB Marketing Research Forum at Beijing, 2009

PY - 2009

Y1 - 2009

M3 - Contribution to proceedings

BT - Cheng Kong GSB Marketing Research Forum

PB - Unknown publisher

ER -