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Music Discovery as Differentiation Strategy for Streaming Providers

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Abstract

Music discovery presents itself in an instant and in a multitude of possible ways. When comparing the user personas of streaming services in the dimension of music discovery, two main differentiation criteria become apparent, namely the degree of intention and the control one wants to exert when discovering new music. Against this background, this paper proposes a framework which categorises the possible ways of music discovery in a streaming provider with the help of those two criteria into active, semi-active, semi-passive and passive ways in order to analyse them separately, outline success factors and current research.

Original languageEnglish
Title of host publicationiiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services
EditorsMaria Indrawan-Santiago, Eric Pardede, Ivan Luiz Salvadori, Matthias Steinbauer, Ismail Khalil, Gabriele Kotsis
PublisherACM
Pages476-480
Number of pages5
ISBN (Print)978-1-4503-8924-2
DOIs
Publication statusPublished - 30 Nov 2020
Event22nd International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2020 - Virtual, Online, Thailand
Duration: 30 Nov 20202 Dec 2020

Publication series

SeriesACM International Conference Proceeding Series (ICPS)

Conference

Conference22nd International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2020
Country/TerritoryThailand
CityVirtual, Online
Period30/11/202/12/20

Austrian Fields of Science 2012

  • 502054 Entrepreneurship
  • 502050 Business informatics
  • 502052 Business administration

Keywords

  • Music Streaming
  • Streaming Provider
  • Music Discovery
  • User Behaviour

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