Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings for the 48th EMAC Conference 2019, Hamburg
Publication status	Published - 2019
Event	48th EMAC Annual Conference - University of Hamburg, Hamburg, Germany Duration: 28 May 2019 → 31 May 2019 https://www.emac-2019.org/

Austrian Fields of Science 2012

@inproceedings{a73436b8787b415095ebdbdf299913bf,

title = "Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential",

keywords = "BWL, HBE",

author = "Matthias Glaser and Heribert Reisinger",

year = "2019",

language = "English",

booktitle = "Proceedings for the 48th EMAC Conference 2019, Hamburg",

note = "48th EMAC Annual Conference ; Conference date: 28-05-2019 Through 31-05-2019",

url = "https://www.emac-2019.org/",

}

TY - GEN

T1 - Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential

AU - Glaser, Matthias

AU - Reisinger, Heribert

PY - 2019

Y1 - 2019

KW - BWL

KW - HBE

UR - https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=266_Glaser_Reisinger_1204103837.pdf

M3 - Contribution to proceedings

BT - Proceedings for the 48th EMAC Conference 2019, Hamburg

T2 - 48th EMAC Annual Conference

Y2 - 28 May 2019 through 31 May 2019

ER -