Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective

Heribert Reisinger, Reinhard Grohs, David Woisetschläger

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Journal	Journal of Advertising Research
Publication status	Unpublished - 2011

Austrian Fields of Science 2012

@article{09f556ec42c04267892ebe2d741b6316,

title = "Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective",

keywords = "IB, BWL",

author = "Heribert Reisinger and Reinhard Grohs and David Woisetschl{\"a}ger",

year = "2011",

language = "English",

journal = "Journal of Advertising Research",

issn = "0021-8499",

}