Abstract
Opinionated news targets communities of likeminded viewers, relies on dramaturgical storytelling techniques, and shares characteristics with political satire. Accordingly, opinionated news should be understood as a specific form of political entertainment. We have investigated the mechanisms underlying the effects of opinionated news on political attitudes using an experimental design that employed manipulated television news items. Findings confirm that opinionated news positively affects policy attitudes via its presumed influence on others and subsequent perceptions of the opinion climate. However, opinionated news also negatively affects attitudes via hostile media perceptions and evoked anger, especially for people with incongruent political preferences. Due to these opposing processes, we found no total effect of opinionated news on policy attitudes. Conditions are discussed under which either the positive or the negative indirect effect is likely to dominate.
| Original language | English |
|---|---|
| Pages (from-to) | 354-378 |
| Number of pages | 25 |
| Journal | Mass Communication and Society |
| Volume | 17 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - May 2014 |
| Externally published | Yes |
Austrian Fields of Science 2012
- 508012 Media impact studies