@book{9c48f31717c947bfb89887d78a7870bc,
title = "Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust",
keywords = "MIB",
author = "Matthias Glaser and A. Malyar and L. Karrenberg and M. Jirasek and Josef Windsperger",
year = "2021",
month = may,
language = "English",
series = "Proceedings Annual Conference of the International Society of Franchising",
note = "Annual Conference of the International Society of Franchising ; Conference date: 25-05-2021 Through 26-05-2021",
}