Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 6th EMAC CEE Regional Conference
Place of Publication	Vienna
Publication status	Published - 2015
Event	6th European Marketing Academy (EMAC) Regional Conference - WU Wien, Wien, Austria Duration: 16 Sep 2015 → 18 Sep 2015

Conference	6th European Marketing Academy (EMAC) Regional Conference
Country/Territory	Austria
City	Wien
Period	16/09/15 → 18/09/15

Austrian Fields of Science 2012

@inproceedings{03065e44f521423b94248ee4f3afb199,

title = "Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions",

keywords = "IB, BWL",

author = "Vasileios Davvetas and Georgios Halkias and Adamantios Diamantopoulos",

year = "2015",

language = "English",

booktitle = "Proceedings of the 6th EMAC CEE Regional Conference",

note = "6th European Marketing Academy (EMAC) Regional Conference ; Conference date: 16-09-2015 Through 18-09-2015",

}

TY - GEN

T1 - Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions

AU - Davvetas, Vasileios

AU - Halkias, Georgios

AU - Diamantopoulos, Adamantios

PY - 2015

Y1 - 2015

KW - IB

KW - BWL

UR - https://new.wu.ac.at/fileadmin/wu/d/cc/cee/EMAC_Regional_Conference/6th_EMAC_Regional_Conference_2015_Vienna_-_Conference_Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 6th EMAC CEE Regional Conference

CY - Vienna

T2 - 6th European Marketing Academy (EMAC) Regional Conference

Y2 - 16 September 2015 through 18 September 2015

ER -