Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

Mariya Kostyukova; Josef Windsperger; Christine Strauss

Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

Mariya Kostyukova
, Josef Windsperger
, Christine Strauss

Publications: Contribution to conference › Paper › Peer Reviewed

Abstract

Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises.

Original language	English
Number of pages	15
Publication status	Published - 25 Nov 2025
Event	SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine - Lviv Polytechnic National University, Lviv, Ukraine Duration: 30 Oct 2025 → … https://skid.lpnu.ua/?page_id=220

Conference

Conference	SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine
Abbreviated title	SCIA
Country/Territory	Ukraine
City	Lviv
Period	30/10/25 → …
Internet address	https://skid.lpnu.ua/?page_id=220

Austrian Fields of Science 2012

502050 Business informatics
502007 E-commerce
502015 Innovation management

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https://ceur-ws.org/Vol-4107/paper3.pdfLicence: CC BY 4.0

Cite this

Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf

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Kostyukova, M, Windsperger, J & Strauss, C 2025, 'Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine', Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine, 30/10/25. <https://ceur-ws.org/Vol-4107/paper3.pdf>

Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. / Kostyukova, Mariya; Windsperger, Josef ; Strauss, Christine.
2025. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine.

Publications: Contribution to conference › Paper › Peer Reviewed

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AU - Kostyukova, Mariya

AU - Windsperger, Josef

AU - Strauss, Christine

PY - 2025/11/25

Y1 - 2025/11/25

N2 - Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises.

AB - Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises.

M3 - Paper

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Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

Abstract

Conference

Austrian Fields of Science 2012

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