Abstract
Most vaccines not only directly protect vaccinated individuals but also provide a social benefit through community protection. Therefore, vaccination can be considered a prosocial act to protect others. We review the recent empirical evidence on (i) how prosocial concerns relate to vaccination intentions and (ii) promoting prosocial vaccination through explaining community protection or inducing concern for vulnerable others. The available evidence suggests that promoting the prosocial aspect of vaccinations could be a vaccination communication strategy to improve vaccine uptake. We point to several areas in which future research can test the boundary conditions of this approach and increase its effectiveness.
| Original language | English |
|---|---|
| Pages (from-to) | 307-311 |
| Number of pages | 5 |
| Journal | Current Opinion in Psychology |
| Volume | 43 |
| DOIs | |
| Publication status | Published - 1 Feb 2022 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Austrian Fields of Science 2012
- 501021 Social psychology
Keywords
- BEHAVIOR
- Community protection
- HERD-IMMUNITY
- HESITANCY
- Herd immunity
- INFLUENZA
- Prosociality
- Vaccination
- Vaccine uptake
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