Psychologische Aspekte des Marketing

Publications: Contribution to book › Chapter

Original language	German
Title of host publication	Klinische Psychologie und Gesundheitspsychologie
Editors	Ilse Kryspin-Exner, Brigitte Lueger-Schuster, Germain Weber
Place of Publication	Wien
Publisher	WUV Universitätsverlag
Pages	40-58
Number of pages	19
Publication status	Published - 1998

Austrian Fields of Science 2012

@inbook{198665b8b70046a9b5199754a690d44d,

title = "Psychologische Aspekte des Marketing",

author = "Erich Kirchler",

year = "1998",

language = "Deutsch",

pages = "40--58",

editor = "Ilse Kryspin-Exner and Brigitte Lueger-Schuster and Germain Weber",

booktitle = "Klinische Psychologie und Gesundheitspsychologie",

publisher = "WUV Universit{\"a}tsverlag",

}