Reflections on the Use of Social Networking Sites as an Interactive Tool for Data Dissemination in Digital Archaeology

Dominik Hagmann (Corresponding author)

Publications: Contribution to journalArticlePeer Reviewed

Abstract

Based on a case study, the paper analyses the possibilities of social media as a tool for science communication in the context of information and communication technology (ICT) usage in archaeology. Aside from discussing the characteristics of digital archaeology, the social networking sites (SNS) Twitter, Sketchfab, and ResearchGate are integrated into a digital research data dissemination tool. As a result, above-average engagement rates with few impressions were observed. Compared with that, status updates focusing on actual fieldwork and other research activities gain high numbers of impressions with below-average engagement rates. It is believed that most of the interactions are restricted to a core audience and that a clearly defined social media strategy is obligatory for successful research data dissemination in archaeology, combined with regular posts in the SNS. Additionally, active followers are of highest importance.
Translated title of the contributionÜberlegungen zur Verwendung sozialer Netzwerke als ein interaktives Datendisseminationstool in der Digitalen Archäologie
Original languageEnglish
Pages (from-to)7-20
Number of pages14
JournalInterdisciplinaria Archaeologica. Natural Sciences in Archaeology
Volume9
Issue number1
DOIs
Publication statusPublished - 2018
Event4th Central European Theoretical Archaeology Group: Disciplinarity in archaeology - Austrian Academy of Sciences, Vienna, Austria
Duration: 16 Oct 201717 Oct 2017
http://www.orea.oeaw.ac.at/veranstaltungen/event-detail/article/ce-tag-2017-disciplinarity-in-archaeology/

Austrian Fields of Science 2012

  • 508007 Communication science
  • 601010 Classical archaeology
  • 605007 Digital humanities
  • 601026 Virtual archeology

Keywords

  • digital archaeology
  • public archaeology
  • information and communication technologies
  • social media
  • Twitter
  • Sketchfab
  • ResearchGate
  • open access
  • science communication
  • data dissemination
  • Science communication
  • Data dissemination
  • Digital archaeology
  • Social media
  • Information and communication technologies
  • Researchgate
  • Public archaeology
  • Open access

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