Remaining Within-Cluster Heterogeneity: A Meta Analysis of the "Dark" Side of Clustering Methods

Nikolaus Franke, Heribert Reisinger, Daniel Hoppe

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Pages (from-to)	273-293
Number of pages	21
Journal	Journal of Marketing Management
Volume	25
Issue number	3-4
Publication status	Published - 2009

Austrian Fields of Science 2012

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title = "Remaining Within-Cluster Heterogeneity: A Meta Analysis of the {"}Dark{"} Side of Clustering Methods",

author = "Nikolaus Franke and Heribert Reisinger and Daniel Hoppe",

year = "2009",

language = "English",

volume = "25",

pages = "273--293",

journal = "Journal of Marketing Management",

issn = "0267-257X",

number = "3-4",

}