Abstract
To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and conflict between ambient and design factors, cause RSC; (2) RSC can be measured by accompanying feelings; and (3) RSC leads to avoidance behavior.
| Original language | English |
|---|---|
| Pages (from-to) | 407-408 |
| Journal | Advances in Consumer Research |
| Volume | 41 |
| Publication status | Published - 2013 |
Austrian Fields of Science 2012
- 502052 Business administration
Keywords
- IB
- BWL