Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

Gianna Bruckberger, Christoph Fuchs (Corresponding author), Martin Schreier, Stijn M. J. van Osselaer

Publications: Contribution to journal › Article › Peer Reviewed

Fingerprint

Dive into the research topics of 'Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness'. Together they form a unique fingerprint.

Social Sciences