Servitization: transition from manufacturer to service provider

Natalia Kryvinska; Sebastian Kaczor; Christine Strauss; Michal Greguš

Servitization: transition from manufacturer to service provider

Natalia Kryvinska
, Sebastian Kaczor
, Christine Strauss
, Michal Greguš

Department of Accounting, Innovation and Strategy

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Abstract

The concept of servitization is driven by general business environment aspects like decreasing profit margins and revenues in manufacturing and equally internal drivers concerning financial, strategic and marketing aspects emerged. Consequently, higher margins on services tempt financial consideration, whilst the competitive advantage due to differentiation drives strategic aspects. Also marketing issues are tackled since servitization pushes sales and tightens customer
relationships. In fact, it is necessary to be aware that although servitization exclusively deals with services, its origin and motivation arises from the manufacturing industry, since services are augmented elements of the tangible products offer

Original language	English
Title of host publication	The 2015 Naples Forum on Service
Subtitle of host publication	Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Editors	Evert Gummesson, Cristina Mele, Francesco Polese
Place of Publication	Neapel
ISBN (Electronic)	979-12-200-0486-2
Publication status	Published - 2015

Austrian Fields of Science 2012

502050 Business informatics
502052 Business administration

Servitization: transition from manufacturer to service provider
Strauß, C. (Contributor)
11 Jun 2015
Activity: Talks and presentations › Talk or oral contribution › Other
Servitization: transition from manufacturer to service provider
Strauß, C. (Contributor)
11 Jun 2014
Activity: Talks and presentations › Talk or oral contribution › Other

Cite this

Kryvinska, Natalia ; Kaczor, Sebastian ; Strauss, Christine et al. / Servitization : transition from manufacturer to service provider. The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. editor / Evert Gummesson ; Cristina Mele ; Francesco Polese. Neapel, 2015.

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abstract = "The concept of servitization is driven by general business environment aspects like decreasing profit margins and revenues in manufacturing and equally internal drivers concerning financial, strategic and marketing aspects emerged. Consequently, higher margins on services tempt financial consideration, whilst the competitive advantage due to differentiation drives strategic aspects. Also marketing issues are tackled since servitization pushes sales and tightens customer relationships. In fact, it is necessary to be aware that although servitization exclusively deals with services, its origin and motivation arises from the manufacturing industry, since services are augmented elements of the tangible products offer",

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Servitization: transition from manufacturer to service provider. / Kryvinska, Natalia; Kaczor, Sebastian; Strauss, Christine et al.
The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. ed. / Evert Gummesson; Cristina Mele; Francesco Polese. Neapel, 2015.

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

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AU - Kryvinska, Natalia

AU - Kaczor, Sebastian

AU - Strauss, Christine

AU - Greguš, Michal

PY - 2015

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N2 - The concept of servitization is driven by general business environment aspects like decreasing profit margins and revenues in manufacturing and equally internal drivers concerning financial, strategic and marketing aspects emerged. Consequently, higher margins on services tempt financial consideration, whilst the competitive advantage due to differentiation drives strategic aspects. Also marketing issues are tackled since servitization pushes sales and tightens customer relationships. In fact, it is necessary to be aware that although servitization exclusively deals with services, its origin and motivation arises from the manufacturing industry, since services are augmented elements of the tangible products offer

AB - The concept of servitization is driven by general business environment aspects like decreasing profit margins and revenues in manufacturing and equally internal drivers concerning financial, strategic and marketing aspects emerged. Consequently, higher margins on services tempt financial consideration, whilst the competitive advantage due to differentiation drives strategic aspects. Also marketing issues are tackled since servitization pushes sales and tightens customer relationships. In fact, it is necessary to be aware that although servitization exclusively deals with services, its origin and motivation arises from the manufacturing industry, since services are augmented elements of the tangible products offer

KW - CMI

KW - BWL

M3 - Contribution to proceedings

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A2 - Gummesson, Evert

A2 - Mele, Cristina

A2 - null, Francesco Polese

CY - Neapel

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Servitization: transition from manufacturer to service provider

Abstract

Austrian Fields of Science 2012

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