| Original language | English |
|---|---|
| Pages (from-to) | 61-73 |
| Number of pages | 13 |
| Journal | Journal of Macromarketing |
| Volume | 32 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2012 |
Austrian Fields of Science 2012
- 501002 Applied psychology
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