Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication.

Oliver Büttner, Arnd Florack, Anja Göritz

Publications: Working paper

Austrian Fields of Science 2012

TY - UNPB

T1 - Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication.

AU - Büttner, Oliver

AU - Florack, Arnd

AU - Göritz, Anja

PY - 2014

Y1 - 2014

M3 - Working paper

BT - Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication.

ER -