Should Sales Managers Be Nice, Nasty, or Both?

Milena Micevski, Nick Lee, Selma Kadić-Maglajlić, John Cadogan

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Original languageEnglish
Title of host publicationProceedings of the 7th European Marketing Academy Regional Conference
Publication statusPublished - 2016
Event7th European Marketing Academy Regional Conference - Sarajevo, Bosnia and Herzegovina
Duration: 14 Sept 201616 Sept 2016

Conference

Conference7th European Marketing Academy Regional Conference
Country/TerritoryBosnia and Herzegovina
CitySarajevo
Period14/09/1616/09/16

Austrian Fields of Science 2012

  • 502052 Business administration

Keywords

  • IB
  • BWL

Cite this