Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope

Heribert Reisinger; Reinhard Grohs; Katarina Bachner

Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope

Heribert Reisinger, Reinhard Grohs, Katarina Bachner

Department of Accounting, Innovation and Strategy

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings for the 47th EMAC Conference 2018
Place of Publication	Glasgow
Publication status	Published - 2018
Event	47th European Marketing Academy Conference (EMAC 2018) - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference

Conference	47th European Marketing Academy Conference (EMAC 2018)
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Austrian Fields of Science 2012

502020 Market research

Keywords

BWL
HBE

Cite this

@inproceedings{3e9e468317fc4216a532d3e7a9ae8a13,

title = "Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope",

keywords = "BWL, HBE",

author = "Heribert Reisinger and Reinhard Grohs and Katarina Bachner",

note = "(May 29 - June 1, Glasgow, United Kingdom); 47th European Marketing Academy Conference (EMAC 2018) ; Conference date: 29-05-2018 Through 01-06-2018",

year = "2018",

language = "English",

booktitle = "Proceedings for the 47th EMAC Conference 2018",

}

TY - GEN

T1 - Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope

AU - Reisinger, Heribert

AU - Grohs, Reinhard

AU - Bachner, Katarina

N1 - (May 29 - June 1, Glasgow, United Kingdom)

PY - 2018

Y1 - 2018

KW - BWL

KW - HBE

UR - http://www.emac-2018.org/r/default.asp?iId=IDHGLH

UR - http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf

M3 - Contribution to proceedings

BT - Proceedings for the 47th EMAC Conference 2018

CY - Glasgow

T2 - 47th European Marketing Academy Conference (EMAC 2018)

Y2 - 29 May 2018 through 1 June 2018

ER -

Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this