@article{364ee2a2352a4bfeb0a6186d91652847,
title = "Sponsorship Effects on Brand Image: The Role of Exposure and Activity Involvement",
keywords = "IB, BWL, Sponsorship, Sponsorship effectiveness, Sponsor image formation, Sports",
author = "Reinhard Grohs and Heribert Reisinger",
note = "Funding Information: The authors thank two anonymous reviewers and the editor of this special issue for helpful comments and suggestions. This research received funding from the Jubilaeumsfonds grant no. 8568 , Austrian National Bank (Oesterreichische Nationalbank) .",
year = "2014",
month = may,
doi = "10.1016/j.jbusres.2013.08.008",
language = "English",
volume = "67",
pages = "1018 -- 1025",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "ACADEMIC PRESS INC ELSEVIER SCIENCE",
number = "5",
}