Sponsorship of televised sport events: an analysis of mediating effects on sponsor image

Heribert Reisinger, Reinhard Grohs

Publications: Contribution to bookChapter

Original languageEnglish
Title of host publicationQuantitative Marketing and Marketing Management
PublisherUnknown publisher
Pages467-483
Number of pages17
Publication statusPublished - 2012

Austrian Fields of Science 2012

  • 502020 Market research
  • 502019 Marketing

Keywords

  • IB
  • BWL

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