Original language | German |
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Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 7 |
Subtitle of host publication | Ein Arbeitsbuch zu den Grundzügen des Marketing |
Editors | Udo Wagner, Heribert Reisinger, Christopher Schwand |
Place of Publication | Wien |
Publisher | Facultas |
Pages | 117 - 125 |
Volume | 7 |
ISBN (Print) | 9783708913087 |
Publication status | Published - 2016 |
Austrian Fields of Science 2012
- 502019 Marketing
- 502020 Market research
Keywords
- IB
- BWL