| Original language | German |
|---|---|
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 7 |
| Subtitle of host publication | Ein Arbeitsbuch zu den Grundzügen des Marketing |
| Editors | Udo Wagner, Heribert Reisinger, Christopher Schwand |
| Place of Publication | Wien |
| Publisher | Facultas |
| Pages | 117 - 125 |
| Volume | 7 |
| ISBN (Print) | 9783708913087 |
| Publication status | Published - 2016 |
Austrian Fields of Science 2012
- 502019 Marketing
- 502020 Market research
Keywords
- IB
- BWL
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