TY - CHAP
T1 - Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business
AU - Boric, Sandra
AU - Strauss, Christine
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2022
Y1 - 2022
N2 - This study demonstrates how heterogenous data can be retrieved from
global yet regionally tailored online retail platforms. A systematic
data retrieval approach is suggested to obtain data from regional Amazon
and Nintendo websites. The data retrieval uses a 3 × 3 criteria
setting: Three attributes (genre, age rating, player-count), three forms
of analysis (distribution, reception, price), and three countries
(Germany, United States, Japan). A streamlined choice of entries on the
chosen online retail platforms is suggested. We determine adequate
criteria that allow for data comparisons between different regions. This
study’s systematic approach provides first-step solutions to gather,
interpret, and manage information derived from online retail platforms
to increase its business usage and value. The analysis of rating,
pricing, and age rating similarities and differences in various
countries is of value to game research and game developer studios. It
can provide a basis to develop successful strategies for customer
targeting in different regions.
AB - This study demonstrates how heterogenous data can be retrieved from
global yet regionally tailored online retail platforms. A systematic
data retrieval approach is suggested to obtain data from regional Amazon
and Nintendo websites. The data retrieval uses a 3 × 3 criteria
setting: Three attributes (genre, age rating, player-count), three forms
of analysis (distribution, reception, price), and three countries
(Germany, United States, Japan). A streamlined choice of entries on the
chosen online retail platforms is suggested. We determine adequate
criteria that allow for data comparisons between different regions. This
study’s systematic approach provides first-step solutions to gather,
interpret, and manage information derived from online retail platforms
to increase its business usage and value. The analysis of rating,
pricing, and age rating similarities and differences in various
countries is of value to game research and game developer studios. It
can provide a basis to develop successful strategies for customer
targeting in different regions.
UR - https://www.scopus.com/pages/publications/85127882149
U2 - 10.1007/978-3-030-95813-8_19
DO - 10.1007/978-3-030-95813-8_19
M3 - Chapter
AN - SCOPUS:85127882149
SN - 978-3-030-95812-1
T3 - Studies in Systems, Decision and Control
SP - 479
EP - 504
BT - Developments in Information & Knowledge Management for Business Applications
A2 - Kryvinska, Natalia
A2 - Greguš, Michal
PB - Springer International Publishing AG
CY - Cham
ER -