Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios Diamantopoulos; Bodo Schlegelmilch; Georgios Halkias

Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios Diamantopoulos, Bodo Schlegelmilch, Georgios Halkias

Department of Marketing and International Business

Publications: Book

Abstract

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.

Original language	English
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Number of pages	346
Edition	2
ISBN (Print)	978 1 80392 985 9
Publication status	Published - 2023

Austrian Fields of Science 2012

502019 Marketing

Cite this

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BT - Taking the Fear out of Data Analysis

PB - Edward Elgar Publishing

CY - Cheltenham

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