The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer
- Adamantios Diamantopoulos
- , Ilona Szöcs
- , Arnd Florack
- , Živa Kolbl
- , Martin Egger
Publications: Contribution to journal › Article › Peer Reviewed