The case of the model railway purchase

Publications: Contribution to bookChapter

Original languageEnglish
Title of host publicationInstructor’s Manual to Accompany Cases in Consumer Behavior
EditorsGerrit Antonides, W. Fred van Raaij
Place of PublicationChichester
PublisherWiley
Pages20-23
Number of pages4
Publication statusPublished - 1999

Austrian Fields of Science 2012

  • 501002 Applied psychology

Cite this