The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study

Sandra Pauser, Udo Wagner

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2017
Event	46th European Marketing Academy Conference (EMAC 2017): Leaving Footprints - Martiniplaza, Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017 http://www.rug.nl/emac2017/

Conference	46th European Marketing Academy Conference (EMAC 2017)
Abbreviated title	EMAC 2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	http://www.rug.nl/emac2017/

Austrian Fields of Science 2012

@conference{da31d30cae184219be8c6fe2bfcb10d7,

title = "The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study",

keywords = "HBE, BWL",

author = "Sandra Pauser and Udo Wagner",

year = "2017",

language = "English",

note = "46th European Marketing Academy Conference (EMAC 2017) : Leaving Footprints, EMAC 2017 ; Conference date: 23-05-2017 Through 26-05-2017",

url = "http://www.rug.nl/emac2017/",

}