The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Journal	Information, Communication & Society
DOIs	https://doi.org/10.1080/1369118X.2026.2642841
Publication status	E-pub ahead of print - 12 Mar 2026

Austrian Fields of Science 2012

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title = "The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge",

author = "J{\"o}rg Matthes and Melanie Hirsch and Selina Noetzel and Alice Binder",

year = "2026",

month = mar,

day = "12",

doi = "10.1080/1369118X.2026.2642841",

language = "English",

journal = "Information, Communication \& Society",

issn = "1369-118X",

publisher = "Routledge",

}

TY - JOUR

T1 - The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge

AU - Matthes, Jörg

AU - Hirsch, Melanie

AU - Noetzel, Selina

AU - Binder, Alice

PY - 2026/3/12

Y1 - 2026/3/12

U2 - 10.1080/1369118X.2026.2642841

DO - 10.1080/1369118X.2026.2642841

M3 - Article

SN - 1369-118X

JO - Information, Communication & Society

JF - Information, Communication & Society

ER -