The communication style matters: Improving sales effectiveness by using sociometric sensors

Sandra Pauser, Udo Wagner

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Original languageEnglish
Title of host publicationProceedings of the Global Marketing Conference
Place of PublicationTokyo
Pages715
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018

Conference

Conference2018 Global Marketing Conference
Country/TerritoryJapan
CityTokyo
Period26/07/1829/07/18

Austrian Fields of Science 2012

  • 502019 Marketing

Keywords

  • BWL
  • HBE

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