The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - Oct 2021
Event	2021 AMA Global Marketing SIG Conference - Toarmina, Sizilien, Italy Duration: 1 Oct 2021 → 3 Oct 2021 https://www.amaglobalsig.org/2020-taormina-sicily-italy-conferen

Conference	2021 AMA Global Marketing SIG Conference
Country/Territory	Italy
City	Sizilien
Period	1/10/21 → 3/10/21
Internet address	https://www.amaglobalsig.org/2020-taormina-sicily-italy-conferen

Austrian Fields of Science 2012

@conference{b57e4f96c24b44c8b3b0c8d6a7d94d75,

title = "The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction",

keywords = "HBE, MIB",

author = "Adamantios Diamantopoulos and Michela Matarazzo and Mariel Maack",

note = "(Oct 1-3, 2021, Taormina, Italy); 2021 AMA Global Marketing SIG Conference ; Conference date: 01-10-2021 Through 03-10-2021",

year = "2021",

month = oct,

language = "English",

url = "https://www.amaglobalsig.org/2020-taormina-sicily-italy-conferen",

}