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The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction

  • Adamantios Diamantopoulos
  • , Michela Matarazzo
  • , Mariel Maack

Publications: Contribution to conferencePaperPeer Reviewed

Original languageEnglish
Publication statusPublished - Oct 2021
Event2021 AMA Global Marketing SIG Conference - Toarmina, Sizilien, Italy
Duration: 1 Oct 20213 Oct 2021
https://www.amaglobalsig.org/2020-taormina-sicily-italy-conferen

Conference

Conference2021 AMA Global Marketing SIG Conference
Country/TerritoryItaly
CitySizilien
Period1/10/213/10/21
Internet address

Austrian Fields of Science 2012

  • 502052 Business administration
  • 502019 Marketing

Keywords

  • HBE
  • MIB

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