@inproceedings{cd14af48026045098ed2b62768cfa9ac,
title = "The free-to-play business model",
keywords = "Business model, Customer lifetime value, Free-to-play, Online game industry, Social interaction, Value creation, Virtual goods, INTERNET, GAMES, online game industry, value creation, BUY VIRTUAL GOODS, virtual goods, social interaction, business model, PURCHASES, customer lifetime value, MOTIVATIONS",
author = "Robert Flunger and Andreas Mladenow and Christine Strauss",
year = "2017",
month = dec,
day = "4",
doi = "10.1145/3151759.3151802",
language = "English",
isbn = "978-1-4503-5299-4",
volume = "Part F134476",
pages = "373--379",
editor = "M IndrawanSantiago and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis",
booktitle = "19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings",
publisher = "Association for Computing Machinery (ACM)",
note = "19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 ; Conference date: 04-12-2017 Through 06-12-2017",
}