The gamification of corporate communications – New pathways of storytelling and relationship building.

Ariadne Neureiter, Jens Seiffert-Brockmann

Publications: Contribution to book › Chapter

Original language	English
Title of host publication	Handbook of Digital Corporate Communication
Editors	Vilma Luoma-aho, Mark Badham
Publisher	Edward Elgar Publishing
Pages	266-280
DOIs	https://doi.org/10.4337/9781802201963.00030
Publication status	Published - 18 May 2023

Austrian Fields of Science 2012

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title = "The gamification of corporate communications – New pathways of storytelling and relationship building.",

author = "Ariadne Neureiter and Jens Seiffert-Brockmann",

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