The impact of transaction utility on consumer decisions: The role of loss aversion and of acquisition utility

    Publications: Contribution to journalArticlePeer Reviewed

    Original languageEnglish
    Pages (from-to)217-223
    Number of pages7
    JournalZeitschrift für Psychologie
    Volume219
    Issue number4
    DOIs
    Publication statusPublished - 2011

    Austrian Fields of Science 2012

    • 501003 Occupational psychology

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