| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 7th EMAC Regional Conference |
| Place of Publication | Sarajevo |
| Publication status | Published - 2016 |
Austrian Fields of Science 2012
- 502020 Market research
Keywords
- IB
- BWL
The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers
Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger
Publications: Contribution to book › Contribution to proceedings › Peer Reviewed