The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale

Marion Garaus, Sandra Manzinger, Udo Wagner

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Original languageEnglish
Title of host publicationProceedings of the 6th EMAC CEE Regional Conference
Place of PublicationVienna
Publication statusPublished - 2015
Event6th EMAC CEE Regional Conference - Vienna, Austria
Duration: 16 Sept 2015 → …

Conference

Conference6th EMAC CEE Regional Conference
Country/TerritoryAustria
CityVienna
Period16/09/15 → …

Austrian Fields of Science 2012

  • 502019 Marketing

Keywords

  • IB
  • BWL

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