The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 6th EMAC CEE Regional Conference
Place of Publication	Vienna
Publication status	Published - 2015
Event	6th EMAC CEE Regional Conference - Vienna, Austria Duration: 16 Sept 2015 → …

Conference	6th EMAC CEE Regional Conference
Country/Territory	Austria
City	Vienna
Period	16/09/15 → …

Austrian Fields of Science 2012

@inproceedings{784521d309a6422b9d73572fc911a86a,

title = "The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale",

keywords = "IB, BWL",

author = "Marion Garaus and Sandra Manzinger and Udo Wagner",

note = "Theme: Individuals and Behavior, Changing Markets and Institutions; 6th EMAC CEE Regional Conference ; Conference date: 16-09-2015",

year = "2015",

language = "English",

booktitle = "Proceedings of the 6th EMAC CEE Regional Conference",

}

TY - GEN

T1 - The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale

AU - Garaus, Marion

AU - Manzinger, Sandra

AU - Wagner, Udo

N1 - Theme: Individuals and Behavior, Changing Markets and Institutions

PY - 2015

Y1 - 2015

KW - IB

KW - BWL

UR - https://new.wu.ac.at/fileadmin/wu/d/cc/cee/EMAC_Regional_Conference/6th_EMAC_Regional_Conference_2015_Vienna_-_Conference_Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 6th EMAC CEE Regional Conference

CY - Vienna

T2 - 6th EMAC CEE Regional Conference

Y2 - 16 September 2015

ER -