The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Journal	International Journal of Advertising
Early online date	Feb 2026
DOIs	https://doi.org/10.1080/02650487.2026.2625654
Publication status	E-pub ahead of print - Feb 2026

Austrian Fields of Science 2012

@article{239cbf4750794c5b9bc49c314ef5e17d,

title = "The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations",

author = "Ariadne Neureiter and Helena Knupfer and J{\"o}rg Matthes",

year = "2026",

month = feb,

doi = "10.1080/02650487.2026.2625654",

language = "English",

journal = "International Journal of Advertising ",

issn = "0265-0487",

publisher = "Taylor \& Francis",

}

TY - JOUR

T1 - The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations

AU - Neureiter, Ariadne

AU - Knupfer, Helena

AU - Matthes, Jörg

PY - 2026/2

Y1 - 2026/2

U2 - 10.1080/02650487.2026.2625654

DO - 10.1080/02650487.2026.2625654

M3 - Article

SN - 0265-0487

JO - International Journal of Advertising

JF - International Journal of Advertising

ER -