Abstract
This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.
| Original language | English |
|---|---|
| Title of host publication | 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings |
| Editors | E Pardede, PD Haghighi, IL Salvadori, M Steinbauer, Khalil, G AnderstKotsis |
| Place of Publication | New York |
| Publisher | Association for Computing Machinery (ACM) |
| Pages | 206-209 |
| Number of pages | 4 |
| Volume | Part F133807 |
| ISBN (Electronic) | 9781450353007 |
| ISBN (Print) | 978-1-4503-5300-7 |
| DOIs | |
| Publication status | Published - 4 Dec 2017 |
| Event | 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Salzburg, Austria Duration: 4 Dec 2017 → 6 Dec 2017 |
Conference
| Conference | 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 |
|---|---|
| Country/Territory | Austria |
| City | Salzburg |
| Period | 4/12/17 → 6/12/17 |
Austrian Fields of Science 2012
- 502052 Business administration
- 505002 Data protection
- 502050 Business informatics
- 502007 E-commerce
Keywords
- B2C
- Customer
- LBS
- Location based service
- Mobile service
- Mobility
- OCEAN model
- Value creation
- Willingness to use
- mobility
- mobile service
- willingness to use
- ADOPTION
- TIME
- value creation
- PRIVACY CONCERN
- customer