The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Udo Wagner; Heribert Reisinger

doi:10.1007/3-540-28397-8_35

The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Udo Wagner, Heribert Reisinger

Department of Accounting, Innovation and Strategy

Publications: Contribution to book › Chapter

Abstract

In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.

Original language	English
Title of host publication	Data Analysis and Decision Support, Festschrift für Wolfgang Gaul
Editors	D. Baier, R. Decker, L. Schmidt-Thieme
Place of Publication	Berlin
Publisher	Springer
Pages	323 - 334
Number of pages	12
ISBN (Electronic)	978-3-540-28397-3
ISBN (Print)	978-3-540-26007-3
DOIs	https://doi.org/10.1007/3-540-28397-8_35
Publication status	Published - 2005

Austrian Fields of Science 2012

502052 Business administration

Access to Document

10.1007/3-540-28397-8_35

Cite this

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abstract = "In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.",

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AU - Reisinger, Heribert

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AB - In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.

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BT - Data Analysis and Decision Support, Festschrift für Wolfgang Gaul

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