The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - Jan 2021
Event	International Marketing Trends Conference 2021 - Venice, Italy Duration: 14 Jan 2021 → 16 Jan 2021

Conference	International Marketing Trends Conference 2021
Country/Territory	Italy
City	Venice
Period	14/01/21 → 16/01/21

Austrian Fields of Science 2012

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title = "The {"}Pricing Footprint{"} of Country Image: Insights from the Price Sensitivity Meter",

keywords = "HBE, MIB",

author = "Adamantios Diamantopoulos and Michaela Matarazzo and Anastasiya Petrychenko",

note = "(Jan 14-16, 2021, Venice, Italy); International Marketing Trends Conference 2021 ; Conference date: 14-01-2021 Through 16-01-2021",

year = "2021",

month = jan,

language = "English",

}

TY - CONF

T1 - The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter

AU - Diamantopoulos, Adamantios

AU - Matarazzo, Michaela

AU - Petrychenko, Anastasiya

N1 - (Jan 14-16, 2021, Venice, Italy)

PY - 2021/1

Y1 - 2021/1

KW - HBE

KW - MIB

M3 - Paper

T2 - International Marketing Trends Conference 2021

Y2 - 14 January 2021 through 16 January 2021

ER -