The psychological influence of dating app matches: The more matches the merrier?

Publications: Contribution to journalArticlePeer Reviewed

Abstract

Swipe-based dating apps characteristically provide quantitative social feedback in the form of matches. Surveys suggest a link between dating app success and well-being, but the nature of this correlation has yet to be examined. In an experiment with 125 undergraduate women, we manipulated dating app feedback: When accepting a profile, participants had either a high (27/31) or a low chance (3/31) of receiving matches. We found no effect of chance of matches on women’s loneliness or fear of being single. However, a higher chance of matches led to higher partner choice overload. Furthermore, in those who accepted seven or more profiles, women in the low chance of matches condition reported higher loneliness than women in the high chance of matches condition. This could mean that matches are rewarding for women with a high approach orientation. Manipulating social feedback in a dating app paradigm seems suitable to study the effects of social acceptance and ostracism.

Original languageEnglish
Pages (from-to)6995 – 7019
Number of pages25
JournalNew Media & Society
Volume26
Issue number12
Early online date20 Apr 2023
DOIs
Publication statusPublished - Dec 2024

Austrian Fields of Science 2012

  • 508007 Communication science

Keywords

  • Dating app feedback
  • ostracism
  • social acceptance
  • swiping
  • Tinder

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